Age Range: When buying Squishmallows for young children, be aware of the recommended age range.We love how engaged our fans are, and we try to make sure we always do our best to protect our fans so they always have the opportunity to get Squishmallows,” says Runken. “We don’t participate in any secondary market sales activity, so this is completely fan-driven. Most retail for around $20 however, the more popular or rare plush toys are sold for much more - such as Gordon ($70). ![]() Collector Items: Some of these plush toys have become so popular that they’re being sold on eBay for over $1,000 (yes, you read that correctly!).Ready to dive in? We're rounding up the most sought-after Squishmallows. And trust us, once you get one in your hands, you'll understand - it really does feel like a squishy marshmallow. “Naming something can be challenging, but in this case, the unique one-of-a-kind feel of the plush toy gave us the name! It is super squishy when you hug it and reminds people of a marshmallow when you feel it! The combination of the two ultimately gave us the name Squishmallows.” Runken explains. If you ever wondered how the name came to be, it makes a lot of sense when you hear the story. “Squishmallows are one of those things that have struck lightning, and it all came together to strike a chord for everyone from eight 108!” “Squishmallows were developed to bring joy to fans of all ages with relatable personalities and squads that are super fun to collect and hunt,” Runken tells PEOPLE. Curious to learn more, we spoke with Gerhard Runken, Senior Vice President of Brand & Marketing, to learn everything about the adorable plush toys, like how the name came to be, how the brand amassed such a big following, and which Squishmallows are predicted to be the most popular. ![]()
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